Founder, Allegra Seymour (b. 1998) received her Bachelor of Fine Arts and Art History First Class Honours Degree from Kingston School of Art, London in 2020 (amidst the COVID-19 cohort). She has previously worked and been involved with various arts organisations such as Lloyds Art Group, Unit London Gallery, Fair For Saatchi, and Mayfair Art Weekend. With a passion for all things creative and sustainability at heart, Allegra has founded her own ethical fashion and hand-made jewellery business, creating bespoke designs from repurposed up-cycled materials with recent featured articles appearing in Business News Wales & The River newspaper. Her designs have debuted on the runway at notable fashion shows; Cardiff Fashion Week 2024, Durham University Charity Fashion Show, Durham (2021 & 2024), Trevelyan Charity Fashion Show (2022), Greys Charity Fashion Show, Durham (2021). More recently, in recognition of her ethical practices and charity fundraising pursuits, she has been selected as a Miss Universe Great Britain Finalist (2024) with a strong advocacy for Women in Technology and she is also a nominee for the CRN Women & Diversity in Channel Awards (2024). When she's not feverishly creating in her studio you'll find her surf instructing, travelling, horse riding, dancing, or attending art exhibitions and music festivals.